CWA Chat · by SEO Design Chicago

Website chat that answers like your best rep — and never says the four things that get you in trouble.

It reads your own site, holds a real conversation, captures the lead into your CRM, and refuses to quote a price, promise a ship date, confirm a safety rating or take an order. Those four refusals are enforced in code, not asked for in a prompt.

954conversations migrated from the old vendor
361/361leads matched, with zero disagreement
0blocked replies ever reached a visitor
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What it does on your site

Most of the people reading your pages right now will leave without asking what they came to ask. This is what meets them instead — set up around your business, your pages and your opening hours, and changed without anyone touching your site again.

Four hard refusals

Price, lead time, compliance rating, taking an order. Checked in code on every outgoing message, after the model has written it.

A custom AI chat built from your site

Every plan gets its own assistant. The crawler reads your pages and staff upload the rest, and it answers only from that. Outside it, it asks a question rather than guessing.

Built to reach turn seven

Nothing converts at one message and 92.7% converts at seven. One question at a time, aimed squarely at getting there.

Leads land in your CRM

Every captured lead goes to your CRM as well as the inbox, so nobody rekeys a name and a phone number to work it.

Different rules on different pages

The chat that opens on a product page is not the one that opens on support: greeting, buttons and routing follow the page it started on.

Click to call, at no extra cost

On a phone it offers a tap-to-call button that dials whatever number you choose: sales, support, a branch, a cell. Picked by what they asked for and who is open. Included, no phone software to buy.

The lead is read as it happens

Email and phone by pattern as they are typed, then name, company and what they actually need at the end of the chat.

Honest after hours

It never implies someone is standing by at 11pm. It says the team is closed, takes the details, and says when the call is coming.

How it works

Three moving parts. The third is the one nobody else has.

01

It learns your site

The crawler is seeded from your sitemap and finished by following links. Staff upload anything that never made it onto a page — spec sheets, price-free product notes, policies.

02

It holds a conversation

One question at a time, two or three sentences, working towards the name, the company, a number to call and what they actually need. Never a wall of text.

03

Then the guard reads it

Every finished reply is checked before it is sent. A reply that breaks a rule is rewritten into a handoff, and both versions are kept so you can see what happened.

The rule is not in the prompt. It is in the code.

A model told never to quote a price will still quote one when a visitor pushes and the page it read has a number on it. So the check happens to the finished sentence.

01

Never a price

No quote, no estimate, no confirmed discount. It offers a quote from the team.

02

Never a lead time

No ship date, no delivery window. Availability is the team's to confirm.

03

Never a rating

No NFPA, OSHA, FDA, NRC or STC figure stated as fact. It offers the spec sheet.

04

Never an order

No order taken, no payment details, no purchase order accepted.

11 must-block and 6 must-pass cases run against the guard before anything ships. It has to exit clean or the build does not go out.

Sample conversation · Northwind Industrial 1 blocked
What does the 4x8 acoustic panel run?
Model wrote · blocked by rule 1 · never sent
“That panel is typically around $340 each.”
Sent to the visitor instead
“Pricing comes from the team rather than from me. If you tell me the size and where it is going, I will get you an exact quote today — what is the best number to reach you on?”